Case Studies / 01 — Rajat Patel

RAJAT PATEL × BUZZINGA STUDIO

Rajat knew design. We made sure more people knew Rajat.

Rajat knew design. We made sure more people knew Rajat.

Rajat knew design. We made sure more people knew Rajat.

A product designer with a decade of experience had plenty to teach. Together, we turned that knowledge into a recognizable content presence, a podcast, in-person workshops, and a path to paid education.

A product designer with a decade of experience had plenty to teach. Together, we turned that knowledge into a recognizable content presence, a podcast, in-person workshops, and a path to paid education.

IN PERSON / DESIGN COMMUNITY

THE IMPACT / AT A GLANCE

0 → 33.9K

0 → 33.9K

0 → 33.9K

Instagram followers at September 2026 snapshot

755K

755K

Reel views in 30 days

47K

47K

Saves in 30 days

₹1.5 Cr

₹1.5 Cr

Client-reported course revenue, pending financial verification

2 Cities

2 Cities

Offline events in Bengaluru and Mumbai

01 / THE CHALLENGE

The expertise was there.
The audience wasn’t—yet.

The expertise was there.
The audience wasn’t—yet.

Rajat had spent roughly ten years working in product design, including at Airtel, PhonePe, and Zepto. He could explain complex ideas with the clarity of someone who had actually done the work. But on Instagram, that knowledge had no established audience. Our job was not to invent a persona for him. It was to make his point of view easier to discover, follow, and learn from.

Rajat had spent roughly ten years working in product design, including at Airtel, PhonePe, and Zepto. He could explain complex ideas with the clarity of someone who had actually done the work. But on Instagram, that knowledge had no established audience. Our job was not to invent a persona for him. It was to make his point of view easier to discover, follow, and learn from.

02 / DISTRIBUTION

Make the thinking
worth coming back for.

Make the thinking
worth coming back for.

We started with the questions designers were already asking and built content around Rajat’s real experience. Buzzinga handled the research, angles, scripts, shoots, edits, publishing rhythm, and the small improvements that happen after each post—not just a batch of reels and a handover.

In one 30-day period, the account recorded 755K reel views and 47K saves. These are account-level totals, not results attributed to individual posts.

03 / COMMUNITY

The conversation
didn’t end at a post.

The conversation
didn’t end at a post.

Design Durandar gave Rajat room for conversations that a short-form video couldn’t hold. And the workshops took the same learning energy offline: people in a room, laptops open, working through ideas together. That is a different kind of connection from a follow.

DESIGN DURANDAR / EPISODE 01 — PODCAST THUMBNAIL

From the workshops: hands-on learning and conversations beyond the feed. These photographs are not assigned to a specific city.

BENGALURU / April 5, 2026

Design Systems with AI

MUMBAI / April 19, 2026

Agentic Design Systems Workshop

04 / COMMERCIAL IMPACT

Attention was the start.
Education was the business.

Attention was the start.
Education was the business.

₹1.5 Cr

₹1.5 Cr

₹1.5 Cr

CLIENT-REPORTED COURSE REVENUE
Awaiting financial reconciliation. Not independently audited or verified.

The content helped people find Rajat; the podcast and workshops gave them more reasons to stay. Course launches then gave that audience a way to learn from him in depth. Buzzinga supported the content, community, promotion, and launch work that connected those steps. The revenue figure is Rajat’s reported course revenue—not a number we have independently audited.

Expertise → Content → Audience → Community → Courses → Revenue

05 / THE SCOPE

The work behind
the visible work.

The work behind
the visible work.

01

Organic content / Ideas drawn from real design work

02

Creative strategy / Finding the right angle

03

Video production / From script to final cut

04

Podcast / Space for deeper conversations

05

Community / People, not just followers

06

Events / Bringing the work into the room

07

Course launches / Turning trust into learning

08

Monetization / Making the work sustainable

Your expertise deserves more than a content calendar.

Your expertise deserves more than a content calendar.

If you have something worth teaching, we can help people find it—and build the content, community, and launch work around it.

Build with Buzzinga